Track your clients’ ChatGPT visibility before they even ask
Stop arguing over screenshots on client calls and start building conversations around a consistent trend line. Track how your clients appear in ChatGPT, Google AI Mode, and Gemini, updated daily.
Anyone can check ChatGPT once. Here’s how agencies track it over time.
Are we actually ranking inside of an LLM? The AI visibility score that's provided by Semrush is a piece of how we're reporting that.
Jordan Brannon
President, Coalition Technologies
Show your clients where they stand in AI search, and what to do about it
Put AI visibility and Google rankings side by side
A client page can hold position one and still be missing from the AI answer. The Devices & Locations report shows AI visibility next to Google rankings in the same view, so you can show a client exactly where the two measurements agree, and where they diverge.
See which prompts competitors are winning
“Why is that competitor always mentioned and we’re not?” is one of the hardest questions to answer on a client call. The Sources report shows where AI answers are pulling information from, including which domains and pages get cited when your client doesn't. Turn that objection into next quarter’s project scope.
Plug AI visibility data into the client reports you already send
Prompt Tracking feeds straight into your custom reports, which means you can connect it to data from Google Analytics 4, Search Console, HubSpot, Mailchimp, Google Ads, and more in one document.
Use AI prompt and competitor data to win new client pitches
Prospects want to know where they stand before they sign. Run Prompt Research and Competitor Research on a prospect’s brand. Then walk into the pitch with insights into the questions their buyers are asking, the competitors getting recommended instead, and the gaps you’d close first. The audit becomes the pitch.
These agencies are building their clients’ AI visibility with Semrush
FAQ
Start with around 25 prompts per client. That’s enough to cover branded, category, and competitor intent without diluting your report with near-duplicate prompts. Tracking every phrasing of the same question adds noise rather than signal, since platforms like Google's AI Mode already expand a single prompt into related queries behind the scenes. Higher plan tiers raise how many prompts you can track.
Yes, you can manage multiple client projects in one Semrush workspace. You can set up projects by domain, so prompt tracking views stay separate while still under the same workspace.
Prompt Tracking covers ChatGPT, Google AI Mode, and Gemini using desktop results. You can also get AI visibility data for Perplexity and AI Overviews in the AI Visibility Toolkit.
Every prompt in your campaign is updated daily, so you can catch a drop and respond inside the reporting period rather than after it. Visibility Overview, Competitor Research, and Prompt Research also update daily. Brand Performance updates weekly.
Yes, Semrush gives you data on both mentions and citations. Prompt Tracking counts mentions for your tracked prompts, and the Sources report shows every domain and page cited, including your client’s own.
You send them the report. Schedule a branded PDF to get sent by email, or share an online dashboard by link from your domain that refreshes on the schedule you set. There’s no separate client login to set up or manage.
Start tracking your clients’ AI visibility today
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