Top Websites in Sweden

Name: Top websites in Sweden (All Industries)
Creator: Semrush
License: https://ngstb2.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Websites in Sweden, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

646.13M

31.67%204.63M

68.33%441.5M

↑29.88%

↑3.7%

Direct

youtube.com

264.46M

48.92%129.39M

51.08%135.08M

↑39.33%

↓17.8%

Direct

aftonbladet.se

84.17M

22.18%18.67M

77.82%65.5M

↑45.9%

↓3.8%

Direct

facebook.com

70.25M

59.87%42.06M

40.13%28.19M

↑36.17%

↓5.47%

Direct

expressen.se

47.49M

20.75%9.86M

79.25%37.64M

↑37.52%

↓15.41%

Direct

reddit.com

45.37M

38.79%17.6M

61.21%27.77M

↑37.05%

↑0.64%

Search

chatgpt.com

40.37M

78.61%31.73M

21.39%8.64M

↑20.95%

↑89.63%

Direct

wikipedia.org

39.4M

26.63%10.49M

73.37%28.91M

↑31.26%

↓15.62%

Search

instagram.com

35.87M

46.95%16.84M

53.05%19.03M

↑36.84%

↑1.03%

Direct

svt.se

35.21M

21.63%7.61M

78.37%27.59M

↑37.05%

↓5.55%

Direct

pornhub.com

25.46M

13.62%3.47M

86.38%21.99M

↑31.6%

↓15.15%

Direct

funktionstjanster.se

21.46M

21.28%4.57M

78.72%16.9M

↑77.26%

↑4.66%

Referral

duckduckgo.com

20.12M

17.19%3.46M

82.81%16.67M

↑42.62%

↓24.32%

Direct

twitch.tv

19.56M

93.61%18.31M

6.39%1.25M

↑69.28%

↓31.24%

Direct

x.com

18.54M

60.19%11.16M

39.81%7.38M

↑65.17%

↑1.39%

Direct

skatteverket.se

17.77M

21.35%3.79M

78.65%13.98M

↑288.64%

↓0.5%

Direct

blocket.se

17.13M

34.71%5.95M

65.29%11.19M

↑52.21%

↓15.08%

Direct

flashback.org

16.22M

14.83%2.41M

85.17%13.82M

↑38.96%

↓20.49%

Direct

ica.se

15.34M

12.23%1.88M

87.77%13.47M

↑20.06%

↑14.24%

Search

live.com

15.21M

61.35%9.33M

38.65%5.88M

↑25.82%

↓19.24%

Direct

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Key Insights on Top Websites in Sweden on March 2026

As of March 2026, google.com leads in Sweden with 646.13M monthly visits. Its audience skews mobile-first (31.67% desktop / 31.67% mobile), and traffic is up month over month 29.88% and up year over year 3.7%. youtube.com holds second with 264.46M visits and a mobile-leaning mix (48.92% desktop / 51.08% mobile), while aftonbladet.se ranks third with 84.17M visits.

Across the leaders, weather.com is the most mobile-first (99.69% of visits), whereas msn.com is the most desktop-reliant (94.55%). Momentum favors skatteverket.se in the latest month (288.64%), while svtplay.se shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 88 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Websites in Sweden