Top Apparel & Fashion Websites in the United States

Key Insights on Top Apparel & Fashion Websites in the United States on September 2026

As of September 2026, shein.com leads Apparel & Fashion in the United States with 72.91M monthly visits. Its audience skews mobile-first (19.74% desktop / 19.74% mobile), and traffic is down month over month -17.31% and down year over year -3.97%. threads.com holds second with 66.72M visits and a mobile-leaning mix (23.98% desktop / 76.02% mobile), while macys.com ranks third with 53.44M visits.

Across the leaders, shapermint.com is the most mobile-first (96.12% of visits), whereas grailed.com is the most desktop-reliant (59.96%). Momentum favors halloweencostumes.com in the latest month (116.13%), while thereformation.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.