Top Travel & Tourism Websites in Zambia

Name: Top websites in Zambia (Travel & Tourism)
Creator: Semrush
License: https://ngstb2.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Zambia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

17.25K

99.37%17.15K

0.63%109

↓54.95%

↑218.25%

Direct

booking.com

13.49K

95.07%12.83K

4.93%665

↓7.58%

↓1.33%

Direct

ethiopianairlines.com

7.05K

94.15%6.64K

5.85%413

↑30.68%

↑9.74%

Direct

resrequest.com

5.03K

100%5.03K

-

↑36.27%

↓71.49%

Direct

emirates.com

4.55K

96.99%4.42K

3.01%137

↑72.99%

↑8.11%

Direct

expediapartnercentral.com

4.03K

100%4.03K

-

↓19.26%

↑414.03%

Direct

proflight-zambia.com

4K

89.36%3.57K

10.64%425

↑72.61%

↑23.26%

Direct

zambiaimmigration.gov.zm

3.69K

98.13%3.62K

1.87%69

↓18.05%

↓25.54%

Direct

airbnb.com

3.62K

100%3.62K

-

↓23.59%

↓22.47%

Direct

skyscanner.net

3.45K

98.17%3.39K

1.83%63

↓9.64%

↑32.84%

Direct

qatarairways.com

3.19K

100%3.19K

-

↑72.3%

↑44.46%

Direct

vedetta.org

2.73K

100%2.73K

-

0%

Direct

tripadvisor.com

2.41K

100%2.41K

-

↓40.1%

↓0.49%

Search

agoda.com

2.27K

100%2.27K

-

↓65.29%

↑4.72%

Direct

marinadorica.it

1.68K

100%1.68K

-

0%

Direct

radissonhotels.com

1.5K

100%1.5K

-

↑185.52%

↑17.2%

Referral

kayak.com

1.49K

100%1.49K

-

↓25.75%

↑33.12%

Direct

expediagroup.com

1.48K

100%1.48K

-

↓34.65%

↑224.11%

Referral

expedia.com

1.45K

100%1.45K

-

↓50.56%

↓4.99%

Referral

today.com.na

1.41K

100%1.41K

-

↑35.29%

0%

Direct

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Key Insights on Top Travel & Tourism Websites in Zambia on September 2026

As of September 2026, trip.com leads Travel & Tourism in Zambia with 17.25K monthly visits. Its audience skews desktop-first (99.37% desktop / 99.37% mobile), and traffic is down month over month -54.95% and up year over year 218.25%. booking.com holds second with 13.49K visits and a desktop-leaning mix (95.07% desktop / 4.93% mobile), while ethiopianairlines.com ranks third with 7.05K visits.

Across the leaders, micaffe.co.za is the most mobile-first (54.29% of visits), whereas resrequest.com is the most desktop-reliant (100%). Momentum favors cheapoair.com in the latest month (1,505.88%), while safaribookings.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 61 of the top 100 sites are direct-led, 20 are search-led, and 14 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Zambia