Top Beauty & Cosmetics Websites in Belgium

Name: Top websites in Belgium (Beauty & Cosmetics)
Creator: Semrush
License: https://ngstb2.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Belgium, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

iciparisxl.be

505.47K

26.9%135.99K

73.1%369.48K

↑33.6%

↓5.47%

Direct

salonkee.be

481.37K

18.24%87.82K

81.76%393.55K

↓25.65%

↓29.22%

Direct

aroma-zone.com

430.67K

8.71%37.53K

91.29%393.14K

↑21.5%

↓15.54%

Direct

fragrantica.com

420.42K

11.7%49.19K

88.3%371.23K

↑10.64%

↓2.44%

Direct

notino.be

310.87K

31.94%99.3K

68.06%211.57K

↑4.49%

↓22.81%

Direct

deloox.be

258.14K

21.62%55.81K

78.38%202.32K

↑22.47%

↑23.61%

Direct

di.be

216.2K

29.35%63.46K

70.65%152.75K

↑14.6%

↓1.78%

Direct

douglas.be

203.53K

50.24%102.26K

49.76%101.28K

↓39.03%

↑18.92%

Search

yves-rocher.be

200.92K

13.11%26.34K

86.89%174.58K

↑45.32%

↓38.58%

Direct

sephora.fr

192.3K

13.21%25.4K

86.79%166.9K

↑40.49%

↓0.47%

Direct

planity.com

191.28K

14.04%26.86K

85.96%164.42K

↑33.55%

↓14.79%

Direct

yesstyle.com

187.43K

16.18%30.33K

83.82%157.11K

↓27.89%

↑23.26%

Direct

rituals.com

180.07K

34.26%61.69K

65.74%118.38K

↓12.68%

↓14.66%

Direct

fragrantica.fr

163.17K

16.96%27.67K

83.04%135.5K

↑6.93%

↓31.51%

Direct

fragrantica.nl

138.82K

15.98%22.18K

84.02%116.64K

↓47.85%

↑95.22%

Direct

deloox.nl

122.1K

57.09%69.71K

42.91%52.39K

↓44.59%

↑34.87%

Direct

martinecosmetics.com

99.67K

16.24%16.19K

83.76%83.48K

↑587.51%

↑47.56%

Direct

elle.be

83.16K

21.82%18.15K

78.18%65.01K

↓20.64%

↓79.24%

Direct

sephora.com

81.84K

32.86%26.89K

67.14%54.95K

↑100.31%

↑10.28%

Search

april-beauty.be

80.24K

56.16%45.06K

43.84%35.18K

↓21.74%

↓0.47%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Belgium on September 2026

As of September 2026, iciparisxl.be leads Beauty & Cosmetics in Belgium with 505.47K monthly visits. Its audience skews mobile-first (26.9% desktop / 26.9% mobile), and traffic is up month over month 33.6% and down year over year -5.47%. salonkee.be holds second with 481.37K visits and a mobile-leaning mix (18.24% desktop / 81.76% mobile), while aroma-zone.com ranks third with 430.67K visits.

Across the leaders, glowstudiosuk.com is the most mobile-first (100% of visits), whereas skins.nl is the most desktop-reliant (73.39%). Momentum favors currentbody.nl in the latest month (10,491.53%), while kikocosmetics.com shows the steepest pullback.

Acquisition patterns also differ: iciparisxl.be is driven primarily by search, iciparisxl.be by direct, and iciparisxl.be by referral; overall, 84 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Belgium