Top Beauty & Cosmetics Websites in South Korea

Name: Top websites in South Korea (Beauty & Cosmetics)
Creator: Semrush
License: https://ngstb2.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in South Korea, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

beyond.co.kr

699.91K

0.3%2.09K

99.7%697.82K

↑1,068.41%

↑69.05%

Direct

themedicube.co.kr

287.09K

28.15%80.82K

71.85%206.27K

↑28.21%

↓36.48%

Direct

amorepacific.com

271.7K

79.84%216.91K

20.16%54.79K

↑47.12%

↑5.42%

Direct

innisfree.com

199.33K

23.81%47.46K

76.19%151.88K

↓46.17%

↓53.8%

Direct

nykaa.com

144.43K

9.36%13.52K

90.64%130.91K

↑27.5%

↑336.1%

Direct

oliveyoung.com

139.62K

79.44%110.91K

20.56%28.71K

↑75.05%

↑24.29%

Direct

glowpick.com

104.24K

36.83%38.39K

63.17%65.85K

↑90.9%

↑12.24%

Search

lipscosme.com

76.66K

7.42%5.69K

92.58%70.97K

↑288.67%

↑176.48%

Search

fragrantica.com

73.22K

76.73%56.18K

23.27%17.04K

↑9.66%

↑24.81%

Direct

handsos.com

63.87K

100%63.87K

-

↑26.64%

↑10.79%

Direct

cosmax.com

58.81K

100%58.81K

-

↑93.11%

↑57.69%

Direct

sungboon.com

55.15K

6.82%3.76K

93.18%51.39K

↑68.1%

↓62.76%

Direct

apgroup.com

51.72K

100%51.72K

-

↑47.63%

↑10.78%

Search

daesungmeat.com

49.97K

6.09%3.04K

93.91%46.92K

↑25%

↑16.99%

Direct

ubimc.or.kr

42.15K

8.62%3.63K

91.38%38.51K

↑42.28%

↓15.06%

Direct

yesstyle.com

39.19K

100%39.19K

-

↓5.12%

↑36.84%

Direct

golfzoncounty.com

38.18K

80.72%30.82K

19.28%7.36K

↓23.35%

↓23.6%

Search

lush.co.kr

37.63K

53.21%20.02K

46.79%17.61K

↑16.86%

↓46.77%

Direct

kgcbrand.com

36.19K

20.91%7.57K

79.09%28.62K

↑376.94%

↓10.13%

Direct

vt-cosmetics.com

33.44K

72.72%24.32K

27.28%9.12K

↑6.86%

↑172.3%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in South Korea on March 2026

As of March 2026, beyond.co.kr leads Beauty & Cosmetics in South Korea with 699.91K monthly visits. Its audience skews mobile-first (0.3% desktop / 0.3% mobile), and traffic is up month over month 1,068.41% and up year over year 69.05%. themedicube.co.kr holds second with 287.09K visits and a mobile-leaning mix (28.15% desktop / 71.85% mobile), while amorepacific.com ranks third with 271.7K visits.

Across the leaders, holikaholika.co.kr is the most mobile-first (100% of visits), whereas handsos.com is the most desktop-reliant (100%). Momentum favors beauty-gr.co.jp in the latest month (8,873.33%), while huxley.co.kr shows the steepest pullback.

Acquisition patterns also differ: beyond.co.kr is driven primarily by search, beyond.co.kr by direct, and beyond.co.kr by referral; overall, 72 of the top 100 sites are direct-led, 25 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in South Korea