Top Beauty & Cosmetics Websites in Romania

Name: Top websites in Romania (Beauty & Cosmetics)
Creator: Semrush
License: https://ngstb2.fadxfab.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Romania, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ro

2.63M

14.02%368.14K

85.98%2.26M

↑30.57%

↓7.01%

Direct

fragrantica.com

1.03M

13.62%139.82K

86.38%886.45K

↑105.66%

↑8.18%

Direct

sephora.ro

885.47K

10.97%97.1K

89.03%788.37K

↑117.33%

↓9.8%

Direct

douglas.ro

688.94K

12.84%88.44K

87.16%600.5K

↑86.88%

↑23.37%

Direct

fragrantica.ro

565.79K

18.45%104.4K

81.55%461.39K

↑91.98%

↑21.01%

Direct

cupio.ro

355.2K

4.25%15.11K

95.75%340.09K

↑60.2%

↑13.99%

Direct

doterra.com

302.98K

26.85%81.34K

73.15%221.64K

↑14.12%

↓24.12%

Direct

makeup.ro

254.85K

15.46%39.4K

84.54%215.46K

↑47.35%

↓36.67%

Direct

nala.ro

241.67K

5.13%12.39K

94.87%229.28K

↑89.93%

↓1.51%

Direct

catalog-az.ro

237.47K

13.59%32.28K

86.41%205.19K

↓36.37%

↑21.98%

Direct

parfimo.ro

224.2K

28.96%64.94K

71.04%159.26K

↑40.66%

↑17.57%

Direct

vivantis.ro

205.4K

32.12%65.97K

67.88%139.43K

↑68.62%

↑1.25%

Direct

oriflame.com

195.16K

3.72%7.26K

96.28%187.9K

↓17.54%

↓24.27%

Direct

salonprovider.ro

182.89K

13.93%25.48K

86.07%157.42K

↑124.5%

↑26.73%

Direct

xpertbeauty.ro

179.33K

7.71%13.83K

92.29%165.5K

↑44%

↑6.87%

Search

farmec.ro

151.84K

15.59%23.67K

84.41%128.17K

↑3.23%

↓27.69%

Direct

esteto.ro

149.8K

14.19%21.26K

85.81%128.54K

↑12.57%

↓29.89%

Direct

rituals.com

147.69K

9.97%14.72K

90.03%132.97K

↑58.41%

↑190.17%

Direct

marionnaud.ro

127.44K

10%12.75K

90%114.69K

↑76.78%

↓11.06%

Direct

yves-rocher.ro

124.63K

11.89%14.82K

88.11%109.8K

↑35.54%

↓20.83%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Romania on March 2026

As of March 2026, notino.ro leads Beauty & Cosmetics in Romania with 2.63M monthly visits. Its audience skews mobile-first (14.02% desktop / 14.02% mobile), and traffic is up month over month 30.57% and down year over year -7.01%. fragrantica.com holds second with 1.03M visits and a mobile-leaning mix (13.62% desktop / 86.38% mobile), while sephora.ro ranks third with 885.47K visits.

Across the leaders, kiehls.de is the most mobile-first (100% of visits), whereas avon.ro is the most desktop-reliant (69.94%). Momentum favors gifaz.ro in the latest month (70,105.71%), while maxaroma.com shows the steepest pullback.

Acquisition patterns also differ: notino.ro is driven primarily by search, notino.ro by direct, and notino.ro by referral; overall, 72 of the top 100 sites are direct-led, 26 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Romania