Top Beauty & Cosmetics Websites in Rwanda

Key Insights on Top Beauty & Cosmetics Websites in Rwanda on March 2026

As of March 2026, fragrantica.com leads Beauty & Cosmetics in Rwanda with 770 monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 143.67% and up year over year 180.29%. elfcosmetics.com holds second with 270 visits and a desktop-leaning mix (100% desktop / 0% mobile), while soins-du-corps.boutique ranks third with 232 visits.

Across the leaders, shellac.co.za is the most mobile-first (100% of visits), whereas fragrantica.com is the most desktop-reliant (100%). Momentum favors elfcosmetics.com in the latest month (743.75%), while sephora.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 46 of the top 87 sites are direct-led, 37 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.